I had the opportunity to design the visuals for the SLAM Summer Classic Vol 4. Every year SLAM brings in all the best HS hoopers in America to play in the most exciting high school All-Star game. Throughout the weekend player got to experience NYC via tour bus and hoop at the legendary Rucker Park in Harlem. I lead all aspects of visual direction from pre to post production. I collaborated with SLAM community managers, designers and video editors. All through being in constant communication with sponsors including Nike, Gatorade, Champs Sports, the NBPA and Def Jam. Click this LINK to view all of my work with the SSCV4.
I lead creative direction for the following:
Pre-event Marketing
• Social Media promotions
• Player Announcements
• Schedule of events
• Sponsor Pitch Decks
In-Event Visuals
• Team Double-Decker Tour Bus
• Merchandise and VIP Tents
• On/Off-Court Signage
• Giant Donation Check
Post-Event Visuals
• Social Media promotions
• SLAM SSCV4 Movie
• Original SLAM series
adidas Originals CYPHERS
created a new platform championing originality, individual expression and sisterhood. The project celebrated cross-generational collaboration and female empowerment while re-introducing adidas Originals to the culture in a distinct way.
Artists from Houston and Atlanta produced two original tracks released through Mass Appeal Records, supported with behind-the-scenes content and unique music videos shot at iconic locations in each city. To further amplify the partnership, we launched experiential events, released the tracks on DSPs and executed a cross-platform social campaign bolstered by paid media.
SLAM AD LIBS
I had the opportunity to design the visual identity system for SLAM AD LIBS. A fun youtube series where SLAM asks top HS hoopers a set of questions and uses their responses to formulate a story. At the end of the interview, each player reads back their newly, enhanced story.
I lead creative direction for the following:
– Primary & Secondary logos/icons
– Animated Logo set
– Social Media graphics (IG, Twitter, TikTok)
– YouTube graphics (long-form video)
2021-22 All-LeagueFits Teams Awards
I had the opportunity to design the visual identity system for the highly anticipated LeagueFits awards.
SLAM Top 75 NBA Teams (special issue)
I had the opportunity to lead the design for the visual identity of the social rollout. I hand-picked a few of the most polarizing teams of the top 75 and created social posts templates showcasing the main players and magazine cover.
